backyardbc is a cooperative marketing program designed to encourage residents of British Columbia to travel more in their own backyard. Participating hotels and resorts throughout the province offer special room rates available exclusively to residents of British Columbia.
How it works:
Sign Up Tourism operators can sign up free of charge, and set up a profile with our easy-to-use content management system.
Direct All bookings and reservations will come to you directly, either by phone or online.
Track Set up BC resident rate codes to track bookings.
Report At the end of every month, record how much business you have booked through backyardbc. You will need to set up BC resident rate codes in order to track your bookings.
10% Commission We collect a 10% commission on room revenue generated from backyardbc.
50% Rule We guarantee that 50% of all investment collected from tourism operators will be used strictly for destination marketing.
Benefits of Participation:
Targeted By focusing destination marketing efforts solely in the BC market, we avoid the challenges and costs associated with trying to make an impact far from home. It is far easier to influence travel purchases of residents of BC, as most residents are within only a few hours of the bulk of BCs tourism product.
Incentive-based By providing residents of BC with preferential treatment by way of reduced room rates, we can encourage more people to travel closer to home.
Operator Controlled Our user-friendly, custom-built content management system allows tourism operators to manage their own listing and modify their BC resident specials at any time.
Cooperative backyardbc offers the accommodation industry in BC a chance to come together in a collective, targeted, long-term campaign. The intent of this program is to compliment the efforts of our Provincial, regional and community DMOs.